ITCH+ has spent over a decade delivering original music, sound design, and post-production for Nike, Rolex, Tom Ford, L'Oréal, Peugeot, and Cadillac. earning 50+ awards including recognition from Cannes Lions, Clio, and ADC. When generative AI entered production, we trained formally at MIT to integrate it responsibly into workflows where craft, compliance, and consistency are non-negotiable.
Generative AI opens remarkable possibilities. But raw AI artifacts aren't production-ready. Copyright exposure, territory compliance, reproducibility across campaigns: these aren't optional. We built ITCH+ to solve all three.
Our mission: to make AI audio production the most reliable creative tool a brand, agency, or filmmaker can use to turn ideas into sound.