ITCH+
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About ITCH+

We are
Producers.
Not Prompters.

New York audio studio. 15 years of award-winning craft, MIT-trained in AI. Built for brands, agencies, and filmmakers who can't afford to get it wrong.

Our Foundation

15 years of craft.
MIT-trained in AI.

ITCH+ has spent over a decade delivering original music, sound design, and post-production for Nike, Rolex, Tom Ford, L'Oréal, Peugeot, and Cadillac. earning 50+ awards including recognition from Cannes Lions, Clio, and ADC. When generative AI entered production, we trained formally at MIT to integrate it responsibly into workflows where craft, compliance, and consistency are non-negotiable.

CEO
Nadir Simon
[ MORE ABOUT US ] ↗

Generative AI opens remarkable possibilities. But raw AI artifacts aren't production-ready. Copyright exposure, territory compliance, reproducibility across campaigns: these aren't optional. We built ITCH+ to solve all three.

Our mission: to make AI audio production the most reliable creative tool a brand, agency, or filmmaker can use to turn ideas into sound.

Nadir SimonFounder / Executive ProducerMIT Certification in AI Implementations
Our Guarantees
01

HUMAN AUTHORED,TRACEABLE ASSETS.

Every asset we deliver complies with US copyright standards. Human authorship is present and recorded at each critical step of our hybrid production chain, so every session leaves a clear, traceable record of what was made, how, and by whom.

Our Guarantees
02

MORE DIRECTIONS.FEWER REVISION CYCLES.

AI compresses the exploration phase: more creative options surfaced earlier, less time spent on dead ends. Our producers control every workflow and tool choice. Velocity never overrides judgment.

Our Guarantees
03

FROM RAW AI.TO STUDIO FINISH.

AI-generated audio is inconsistent by nature. Every generation differs. Our studio finishing locks every deliverable to broadcast standards: platform specs, territory compliance, format requirements. Consistent across edits, versions, and markets.